Smart Business

By Lacey Picazo

Central Ohio’s Smart 50 Awards Celebrate Area’s Top Executives | Smart Business

This year’s Smart 50 class is a diverse group of executives leading a wide range of organizations.

The men and women who comprise this year’s honorees may be different, but they all share one common trait: passion. They’re passionate about their teams, their clients, the vendors they work with, and yes, above all, their respective organizations.

It’s this passion that drives them to live the tenets on which the Smart 50 is built — innovation, impact and sustainability.

These leaders innovate, both individually and through cultures of innovation. They have an impact on their organizations, their industries and the communities where their team members live, work and play. And they are all engaged in building organizations that will sustain long after they are no longer the leaders.



Lacey Picazo
Founder and principal
ZoCo Design



When Lacey Picazo was in two-day labor with her first child, she led a conference call. This is an example of the passion that helped create a career for herself and the ZoCo Design team.

ZoCo helps prominent groups in corporate innovation, including Singularity University in Silicon Valley, Rocketspace in San Francisco, Cardinal Health and the Royal Bank of Scotland, with digital design and branding.

ZoCo’s quality of work and client list is impressive, but even more notable is the culture. In an industry where agencies overwork teams to meet deadlines, the ZoCo crew leaves at reasonable hours. When excess projects occur, Picazo sees it as her responsibility to work 30-hour weekends.

Picazo also builds educational resources for the community and startups through Lumos, the accelerator she co-founded.


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Lacey Picazo