ScriptDrop
ScriptDrop is driving down the cost of healthcare and improving patient outcomes by seamlessly connecting pharmacies to a network of professional couriers.
Though historically a B2B organization, future initiatives meant ScriptDrop needed to connect with a new B2C audience while building on existing relationships and name recognition. ScriptDrop recognized this as an opportunity to update their brand identity. By merging and evolving the brand principles of Delivering Health, their consumer offering, the new brand system resonates with a broader audience.
ScriptDrop’s mission: helping one billion patients, one prescription at a time.
We crafted a visual system that supported their mission and departed from the traditional, clinical visual approach of their competitors. We added warmth to the color palette by complementing the core blue with orange and purple. An abstract, animated pill brings light-hearted energy and motion to an otherwise static industry.
The playful and distinct website brings the story together.
Using simplified storytelling for a complex concept, energetic colors, and quirky animations, users are encouraged to engage as they scan through the services and story that make up ScriptDrop.
We could not be happier to have chosen ZoCo as the agency to lead our company brand refresh. From the first meeting to the first launch, their team was truly amazing to work with. They handled every request with ease and professionalism and seemed to understand our vision as though they were actually ScriptDrop employees. They’re strategic, creative, and simply a blast to work with!
Alex Ford, Creative Director & Jessi Behrendsen, Director of Content & Marketing
ScriptDrop is prescribing a whole new way for pharmacies to deliver medication to patients.
What we delivered to ScriptDrop:
Brand Strategy & Positioning
Brand Identity Design
Website Design
Brand Collateral
Brand Launch
Let’s work together.
1027 W. 5th Avenue
Columbus, OH 43212
614.859.9626
[email protected]
