Singularity University

Our focus was on translating each layer of innovation into something measurable, actionable, and meaningful. Executives told us they don’t need to be involved with the day-to-day noise of ongoing projects. They need high-level visuals and meaningful call outs that can be prepared at a moment’s notice—but also the ability to dive deeper in case of a ‘fire drill’. These principles would be our guiding force for the planning and design of Singularity’s new product—DASH.

Think of DASH like a car. Your side view mirror shows what’s coming up from behind, like the startup radar. Your GPS tells you where to go beyond the horizon, like the technology forecast. Your driver guides the direction and speed, like your innovation projects. And ultimately, your engine fuels the performance, just like the internal culture and leadership of your company.

DASH has been a huge undertaking for our team and we’ve helped shape every aspect. Beyond just UI/UX design, we interviewed dozens of global innovation leaders, outlined the product strategy, and were even the product owners during the MVP development. Since then, we’ve facilitated several strategy and user-centered workshops to validate our direction and guide our designs for future iterations of the platform.