We practice problem finding before problem solving.
Our process involves coming up to speed quickly on the holistic view of your business—listening to your customers and stakeholders to learn their problems, attitudes, and behaviors beyond your product or service.
First we immerse ourselves in your problem.
We’ll begin by uncovering opportunities and pain points through collaborative workshops and qualitative research activities. We’ll challenge assumptions and look beyond behaviors to understand the motivations and beliefs of your audiences.
The end game? Building a strong foundation through R&D to guide the rest of our work.
Touchpoints
Interviews and Focus Groups
Ethnography
Customer Journey Development
Brand Strategy Workshops
Future Vision & Ideation Workshops
Trend & Technology Research
Then we interpret what we learned.
Next, we distill the complex discovery results into key insights. We analyze information to align and prioritize opportunities, building a roadmap and guiding project principles.
“Sounds nerdy,” you say? It is, but it drives success for your project and helps define our strategy moving forward.
Touchpoints
Opportunity Report
Customer Segmentation
User Stories
Experience Assessment
Product Roadmap
Launch Strategy
Next, we ideate on a solution.
With a strategy to guide us, now we make it come to life. Endless ideas, sketches, and iterations: the perfect storm to push beyond the obvious to a stand-out solution.
After we think we’ve got it, we validate concepts and priorities with users and stakeholders to verify the path forward.
Touchpoints
Prototype Design
Rapid Design Sprints
Usability Testing
Validation
Presentation Design
Finally, the solution will make an impact on your business.
All the groundwork laid impacts business goals and objectives. Our clients are proof.
Our team is nimble and up for any challenge. ZoCo’s adaptable process enables our team to impact a wide variety of industries, client types, and project scopes.
Healthcare Technology
Corporate Innovation
High Growth Startups
Venture Capital
SaaS
Fintech
Education
Energy
Consumer Products
Retail & Fashion
Food & Beverage
Wellness
Government
Community Development
Nonprofit
+ Your Industry
